GEORGE TOWN: Sports enthusiasts can now stay hydrated during the hot spell with the newly-launched Sponsor sports drink.
Red Bull Malaysia general manager Charles Wong said the drink helps to boost performance, sustain endurance and accelerate recovery for those into sports during the dry season.
“Sponsor is a sporting aid beverage specially formulated to hydrate, and more importantly, to boost performance, sustain endurance and accelerate recovery of serious sports enthusiasts,” he told reporters at the Hin Bus Depot in Jalan Gurdwara here yesterday.
Wong said the drink was especially more beneficial for serious sports enthusiasts, who are a different breed from the casual sports person who just wants some recreation and exercise.
“Serious sportsmen and sportswomen are well-informed, have an active lifestyle and enjoy pushing themselves.
“They enjoy the challenge of trying to improve themselves in their sports and so they always want to push themselves to achieve better, each time, in whatever sporting activity.
“With Sponsor, they now have the right sports drink to help them achieve their very best.” he told reporters after a hydration workshop, which also coincided with the launch of Sponsor, here today.
During the workshop, several leading personalities from Penang discussed and shared their views and expert opinions about hydration among sports enthusiasts, how to boost performance, how to sustain better endurance, how to recover faster and other important elements regarding how anyone can achieve their sporting best.
Among the speakers were triathlete and plastic surgeon Dr Ng Hian Chan, nutritionist Jesslyn Ch’ng, sports instructor Jeremy Ng and ironman athlete Chin Mei See.
Sponsor, which retails at RM1.50 per can, is available only in Penang at Happy Mart, 24 Express, 98 Stores and other selected supermarkets and minimarkets.
It is the number one sports drink in Thailand and has been consumed there for over 30 years. It is also currently the official sports drink for the Thai national football team.