The grand launch of 1Malaysia Year-End Sale at the National Visual Arts Gallery.

THE much-awaited year end means different things to different people — long school break, family holiday, Christmas and the monsoon season. For shopaholics, it simply means the country’s grandest sale — the 1Malaysia Year-End Sales (1MYES), from now until Jan 4.

As the curtain closes on the Visit Malaysia Year 2014 campaign, the year-end shopping fiesta becomes a prelude to the Malaysia Year of Festivals (MyFEST) 2015.

The nationwide sale offers in-store surprises, redemptions and gifts, deals and discounts, and year-end school holiday specials for the family, as well as Christmas and New Year sales.

This is also a good time to enjoy gastronomical delights.

The event was officially launched recently by Tourism Malaysia deputy chairman Datuk Maznah Mazlan and was attended by guests, including industry players and 277 participants from 26 countries.

Mega Fam participants earlier attended a Destination Seminar where they were briefed on local attractions and resorts, the Kuala Lumpur City Hall and Express Rail Link.

They also enjoyed Kuala Lumpur’s shopping trail — the Bukit Bintang- KLCC walk as well as musical production Mud: Our Story of Kuala Lumpur at Panggung Bandaraya and Licence to Thrill: a Bond Concert at Istana Budaya, both in Kuala Lumpur.

The 1MYES is one of three major sale campaigns in Malaysia, besides the 1Malaysia Grand Prix Sale in March and the 1Malaysia Mega Sale Carnival, from June to September. These campaigns have helped boost tourist expenditure and bring numerous benefits to local retailers.

MyFEST is expected to help Malaysia achieve its target of 29.4 million tourist arrivals and RM89 billion in tourist receipts for 2015.

Along with Visit Malaysia Year 2014, these tourism campaigns are the key drivers towards achieving the country’s target of 36 million arrivals, with RM168 billion in tourist receipts by 2020, based on the Malaysia Tourism Transformation Plan.