IN 2007, British brand Anya Hindmarch created a global craze with its £5 (RM27) I’m-not-a-plastic-bag bag, causing worldwide queues. The bag was even banned in China after women were crushed trying to get their hands on the canvas carrier.
Fast forward to 2018. Local brand dUCk, in collaboration with Ben’s Independent Grocer, sparked the same craze last week, albeit on a smaller scale with its Got dUCKed BIG Time reusable jute and cotton shopping bag, priced at RM29.
By 7am on launch day, online stocks have all sold out. Queues built up at Fashionvalet stores and many were left frustrated when the bag went out of stock within minutes.
By noon, Ben’s Independent Grocer in Publika sold its final piece.
Even dUCk boss Vivy Yusof (who is in confinement after the birth of her third child) was hugely surprised by the immense reaction.
She wrote on Instagram: “The team and I expected it to last the week at least but so grateful with the overwhelming response, Alhamdulillah! We have this display area at BIG for 11 days and now we don’t know what to do there.”
Clearly, when it comes to this beloved purple-coloured label, there’s just no ducking it.