A customer tests a new iPhone XS Max in the Apple Store in Moscow, Russia, 28 September 2018. Apple introduced the new iPhone models on 12 September 2018 (reissued 09 January 2019). The Nikkei Asian Review on 09 January 2019 reported Apple is to cut the production of new iPhones by 10 per cent between January and March 2019. The reports follow Apple saying 02 January that it would not meet revenues forecast for the last quarter of 2018. EPA

LOS ANGELES: Apple Inc plans to launch three new iPhone models this year, including one with an LCD screen, to succeed its struggling XR model, the Wall Street Journal reported on Friday.

The iPhone maker also intends to introduce new camera features, the report said, citing people familiar with the matter.

Apple was not immediately available for comment outside regular business hours.

The Cupertino, California-based company has decided to stick with liquid-crystal display (LCD) at a time when sluggish sales of iPhone XR cut into its most recent revenue projection, the report said.

Last week, Apple issued its first revenue warning in nearly 12 years, citing poor Chinese demand, sending its shares down 10 per cent, their biggest intra-day fall in six years.

Apple plans to continue with the LCD model as the device has been in the production pipeline for months, the report said.

However, for 2020, Apple will completely switch to the organic light-emitting diode, or OLED, display for iPhones, thereby completely dropping the LCD model, the report said. --Reuters

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