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Lazada Malaysia announced the launch of its biggest shopping event of the year, the Lazada 11.11 Shopping Festival. Photo by NURUL SYAZANA ROSE RAZMAN.

KUALA LUMPUR: Lazada Malaysia announced the launch of its biggest shopping event of the year, the Lazada 11.11 Shopping Festival.

Bigger and better things to come this 11.11 with live countdown TV show, unbeatable offers, amazing prizes and new app features.

The 24-hour online shopping extravaganza will take off at midnight on Nov 11, 2018, with live broadcast countdown show on Nov 10.

This year’s shopping bonanza promises an exciting shopping experience for bargain hunters and fun seekers, with multi-sensory and multi-screen activities. On the eve of the Lazada 11.11 Shopping Festival, shoppers can tune in to the star-studded one-night-only live broadcast countdown Lazada 11.11 Super Show, featuring popular Korean group, KARD.

Take part in live game sessions to win amazing prizes and expect a variety show-styled skits and performances from renowned local and international celebrities.

“Lazada is evolving into a lifestyle platform, providing experiences that extend beyond just online shopping. More than just lowest prices, it’s about engaging and exciting customers – creating the ultimate shopping festival through crazy deals, fun games and discovery tools on our app,” said Christophe Lejeune, Chief Executive Officer of Lazada Malaysia.

Staged at Axiata Arena, an anticipated 3 million Malaysians will be watching simultaneously across Media Prima channels TV3 and ntv7, Tonton, as well as on the Lazada mobile app.

Join Aiman Tino, Haqiem Rusli, Ayda Jebat, Wany Hasrita, Ella, Ziana Zain, Bunkface and other Malaysian and international superstars in person by joining Lazada 11.11 contest.

All you need to do is post a picture of the person you want to go with on Instagram with caption "Do you want to go to the Lazada 11.11 Super Show with me?" and don’t forget hashtag #MYLazada1111.

The contest closed on Oct 31 and the winner will be announced on Nov 1. 50 lucky winners will be selected to join Super Show on Nov 11.

Both arena audience and viewers tuning in on Nov 10 will also get a chance to receive video calls from their favourite artistes and stand a chance to win amazing prizes including two Volkswagen Beetle 1.2 TSI cars by playing live games on the Lazada app during the show.

Keep your eyes on your screens to also take home prizes from L’Oreal Paris, Carlo Rino, Philips, Lactogrow, Sunsilk, Drypers and Xiaomi too!

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