KUALA LUMPUR: The Digital Content Ecosystem (DICE) policy, which will be spearheaded by Malaysia Digital Economy Corporation (MDEC) in accelerating digital content creative industry, will be announced soon this year, said Minister of Communication and Multimedia Gobind Singh Deo.
The policy will act as a driver of economic growth in Malaysia and will also look at best practices and promote animation and gaming environment in the country.
While noting that the Ministry of Communications and Multimedia will be leading the work towards the DICE policy to further support and strengthen Malaysia’s regional leadership in digital content, Gobind said the government has also decided to take a collaborative approach with MDEC.
"The digital content industry includes animation, games, visual effects, new media and infrastructure platforms sectors.
"From 2013 to 2017, these sectors collectively grew by 6 per cent, generating RM7.9 billion in revenue. At present, there are more than 370 studios in Malaysia directly involved in various stages of development and production, involving over 11,000 jobs," Gobind said at the fifth edition of LEVEL UP KL 2019 event here.
He also noted GameBrains and Phoenix Game Studios as homegrown pioneers in the region.
Further, Gobind said the gaming industry continues to grow strongly in Malaysia and Southeast Asia, with Malaysia's game revenue growth picking up from 13.1 per cent to 16.3 per cent from 2016 to 2017 respectively.
"Malaysia, which sits in the heart of South East Asia is well poised to further grow and solidify its position as the games development hub of the region.
"Malaysia is attractive to digital content and creative tech studios due to its youthful demographic, access to talent with cultural influences from both the East and West and a higher education system that has a focused tech-track," he said.
Gobind also noted the government's National Fiberisation and Connectivity Plan that is aimed to deliver high-quality, affordable 5G-ready networks throughout the country, to help increase the number of people who will be able to access the internet and opening up new markets for the creative content industry.
MDEC chief executive officer Surina Shukri said Malaysian games development industry made significant inroads in 2018.
"Strong performances from the Malaysian games development industry pushed Malaysia to be ranked number 21 in global game revenue estimates for 2018 at US$654 million, ahead of The Netherlands and Poland," she said at the same event.
Surina also noted that Malaysian-based game studios now provide services ranging from game development, art, engineering, testing, original intellectual property (IP) development and more.
Taking place from Nov 6 to 10, LEVEL UP KL 2019 gathers the conversations on the global games industry and esports from the perspective of developers, players, community and government to better understand and develop the regional ecosystem.
Level Up KL 2019 will be open to the public, with a regional show akin to the Tokyo Game Show and GamesCom for this region, said Surina.